Konzept & Markt
Siegfried Vögele Institut
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Stable partnerships result from many years of cooperation
Specialised on the development and implementation of innovative concepts as the basis
for the expansion and consolidation of the customer’s market position, across branches
and for all areas which are important for successful management of the company.
The focus is thereby placed on comprehensive advice in the two key sectors of
marketing: customers and brands. In 2003, Konzept & Markt has underpinned
its partnership and took a stake in SMR GmbH.
Named after Professor Vögele, the founder of dialog research,
SVI has specialised on research into the effectiveness of direct
marketing strategies. SVI develops turnkey studies and solution concepts.
It supports its customers from the idea through to implementation and is also
a partner and advisor for monitoring the market performance.
"SMR provides a thoroughly professional, expert and friendly service
that is also cost-effective. We have
worked with them for international
clients over several years and fully recommend Walter and his team."
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