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The design of
 
studies and
 
survey techniques
 
result from the
 
problem and are
 
always developed
 
individually,
 
oriented towards
 
branch and
 
customer. 		  The following types of studies are the focal point of our work:

Tracking studies, often continuous measurement of the market and of brand performance
 
B2C Attitude & Usage Studies, basic (cross-section) studies on the use and evaluation of products and brands from the consumer’s point of view
 
B2C Pre-Post Tests, measurement of the success of marketing initiatives, classical advertising, mailings and cross-media
 
B2B and B2C Brand equity studies, comparative evaluation of brand images and brand potentials
 
B2B and B2C Product and concept tests to verify potential and positioning
 
B2B and B2C Customer satisfaction research, determination of loyalty and detection of its drivers
 
B2B and B2C Employee or member surveys for companies and associations
 
We conduct most of these studies by telephone (CATI) with a growing number online and, in certain cases, by post or as a central location test.
 
  
 
 
 
_Branches