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Quality and productivity do not contradict each other in telephone market research. |
Audio-Coding/Audio-Recording QTS makes it possible to record answers to open questions literally by pressing a button. If the coder depended in the past on the interviewer carefully writing down details, he now works with original, unfiltered verbatim. And: acoustic quotations are authentic documents in a lively presentation. Audio coding means an improvement in the coding quality: Analysis and diagnosis are richer and more precise. At the same time, the interviewer is released of the tasks of writing things down. He can concentrate entirely on clarifying and exploring. |
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